Segments of One works with the world's leading luxury, finance and not-for-profit organizations to develop individualized strategies for identifying, connecting and creating deep relationships with ultra-high net worth individuals.
Our approach targets each client or donor as a segment of one
Mass and traditional marketing or client development approaches are not effective. Mass-customization marketing techniques enabled by technology are equally ineffective.
Using data and insights around each individual we gain a clear understanding of their passions and interests in order to develop a unique approach to engage them.
The fast growth of the world’s wealthiest population over the past decades has created intense competition from global organizations who seek to do business with or gain donations from, this highly valuable set.
High and ultra-high net worth Individuals have distinct ways to spend, invest and donate their money and unique expectations of how they want to be engaged with.
Our core beliefs
- Durable relationships depend on discretion and integrity
- Your business goals are our own
- Honesty and transparency drive efficient communication
- Solid recommendations are based on facts and data
Industries we work with
Financial Services
Luxury
Not For Profit
“Segments of One provided unique insight and guidance to our sponsors on how to develop strategies to reach new customers and best leverage their sponsorship. Our sponsors are still talking about the insights presented and have successfully implemented the strategies”